Media Design |
Quick start resources.
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So what is media design?Media design is a form of graphic or visual design. The goal of media design is the effective visual presentation of your information, communications and messages.
Visual or graphic design of media is crucial to effective communications of your messages. Effective media design builds confidence in the media consumer, and encourage your customers and partners to trust your brand.
Today's multimedia formatsBusiness information can exist in a wide variety of media formats. Such as:
Each media format has unique requirements for effective communication of messages. Hence each needs a unique and different approach to creative design.
A clear understanding of industry standard graphic media document formats is key to a successful purchase of media design services, protecting your investment in the creation of your design documents, and assuring long-term return on investment (ROI) in the strategic use of those design assets.
At the end of every design project, the creative design professional you work with should deliver your creative design documents to you. More often than not, many novice design service buyers do not know about these standards, and too many "design service providers" do not educate buyers on their significance and use in assuring ROI.
Ultimately, in today's creative design services marketplace, it is the unfair responsibility of the design buyer to make sure that he/she gets the real value of the design service by demanding these standards from chosen creative design service providers.
Graphic Design Document FormatsAll creative designs requires one form of graphic design or another. As such, clear knowledge of graphic design document formats is key to demand and enforce industry standards compliance in creating new media designs.
Graphic design documents are created using professional graphic design software. The ultimate creative design software package, used by design professionals to produce not only graphics content, but also audio, video & flash animations, and other print media, is the Adobe Creative Design Suite.
Whether for print, web, or animation, and no matter what software is used to create your graphic design document, there are 2 standard graphic document formats that can be used.
Vector graphic document format
Vector graphic document format is a graphics document where the content of the design (i.e. shapes, colors, lines, etc) is created using mathematical equations.
Why is this important? Because by using mathematical equations, it means that you can make the content of the design as big or as small in size (or dimension, i.e. width x height) as you need, without losing any detail in quality (i.e. resolution). This means if you want to use the design on as small a media as a business card, or as large a media as a outdoor billboard, the quality of your design remains intact, i.e. you won't have to build your design all over again, just for that media.
Bottom line is: all brand identity design assets, including logos and corporate symbols should be completed in vector graphic document formats.
Raster graphic document format ( or Bitmap graphics)
Raster graphic document format is a graphics document where the content of the design is created using individual points (or pixels) of color. Raster graphics are also called bipmap graphics.
Raster graphics are the opposite of vector graphics because when you magnify raster graphics, you lose resolution, meaning the picture quality degrades. However, there are benefits to raster graphics, primarily, creation of more color range and shades that is richer than possible in vector graphics. This is ideal for photographic images, and high-end print publications like glossy magazine inserts, brochures, and so on.
Bottom line is: raster graphics are resolution dependent, and will not scale well if your resolution needs to change. Use raster graphics to produce media design document templates for specific media with clearly defined resolution requirements. For example, creating a print brochure design document to 300 dots per inch (or dpi) or a website design document template to 75 dpi. Since the target media requirements will not change, that design document will always work for just the target media to produce consistent high resolution and detail.
Design Document Types ( File extensions )
In addition to the 2 standard types of graphic formats, creative design composition for each media type is completed in specialized design software, producing specialized design documents.
At the end of the design process, the client must remember to take delivery of these design documents in order to protect their investments in the designs, allow for creative reuse of the design in future integration / modification projects. Simply taking delivery of only the "production" or "unmodifiable" versions of the creative designs is not enough.
These are a few of the common design document types and the professional creative design software used to create design documents for the different type of media types.
These are examples of graphic files / documents that are non-modifiable or only used in production environments only.
What does it mean to buy media design?When you buy media design, you are buying a service.
As a service, it means you are paying someone, hopefully a professional graphic designer, experienced in the creative design of the specific type of media you need, to spend the time needed to work with you to complete your media design in industry standard media document formats.
The most important things to pay attention to when you buy media design service are
Flat-fee media design services are the worst ways to buy creative design. With flat fee design services, you are basically assured that the design service provider will not spend enough time to understand and counsel you on long-term design strategy and implications.
Media Design Time & Total CostApart from the obvious hourly rate paid for media design service, the single reason for an expensive design is waste of time. Both the design service provider and the design service buyer can waste time during design process.
Good design is not necessarily expensive and should not necessarily take a long time. The easiest way to buy an expensive design is to waste time. The value of a design is not measured by how much is paid for it.
Creative Assets Design Building ProcessUsing this process, every design document you buy makes it easier for you to complete your next design project and design documents. Easier means Faster. Faster means less time. Less time means less money.
Buying cost-effective media design service
Our media design service is designed to bring your media design and production to life in the least amount of time!
Design to industry standards.
We do not try to avoid the creative process, rather, we focus on optimizing the time it takes to create effective visual designs and deliver design documents to industry standards designed to protect your investment in creative design. Learn more about media design document formats >
Pay only for what you need!
We don't assume that your media design needs are the same as everybody else. We merely offer the technical expertise to bring your media to life.
We offer a creative media design solution to meet every budget, without compromising real value of media design deliverables.
Affordable creative media design rates.
At $ 50/hr, our creative design rates are very competitive and affordable. We believe in transparent pricing, so you can avoid unpleasant surprise billing.
Fair billing practices.
If you need more time to complete your creative media design, simply pay for the additional time at the same low rate.
If you spend less time than you already paid for, use the remaining time for other services, or request a refund for the balance of the remaining time. Using our Project Management Console, you are always in control of your project and budget.
Our design process.
What is needed to buy this service?
There are no special requirements to purchasing this service.
Affordable creative design options for everyone!At $ 50/hr, our creative design rates are very competitive and affordable. We believe in transparent pricing, so you can avoid unpleasant surprise billing. Learn more about our media design service >
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